Considering it’s on www.searchenginepeople.com it focuses on offering online marketing services but it’s good advice for any business. This section was especially resonant for me:
2. Don’t Offer What You Don’t Know
Another no-brainer right? You would think so, but so many business owners simply jump on the latest fad service offering without having any knowledge of what they are offering. This is most blatant in social media right now, where we have scores of “Social Media Gurus” offering services they have no business offering.
That’s not to decry anyone working in social media, there are many great consultants and agencies out there including, of course, Qube Media where I was lucky enough to train.Instead I worry about the increasing number of agencies who offer offer social media as a core service without any prior experience, hoping to win their first contract so that they can learn on the job.
As always the lesson is to make sure any agency or individual you decide to work with does indeed have a backlog of quality work in the field they are offering before you pay them an experts fee.
This week I have been working on a project that has got me interested in how one might get a snapshot of the interests of the general public at any one time. I thought I’d share some of the tools I have been using.
There are a number of trend tools based around blogs and user generated content but looking at them from the eye of a non-technical user these tend to be bias towards more technical topics:
With all the talk of social media tools giving us a better insight into our customers / audience / users it was interesting (if not surprising when you think about it) that the best tools to get a taste of the general publics interests are based around search engine results, still the most popular of all online tools.
I love looking at all the different ways people search for the same topic, especially those not yet covered by the mainstream media and as such have not had terms around them concreated.
Finding a way to deliver useful content to the masses based on these interests is the next stop!
Like pretty much everyone I know who ever had a childhood I have a massive soft spot for lego. The memories of sitting with my dad sorting through a box load of the stuff, separating matching parts into piles and getting to work on the building plans. Good good times!
Fond memories aside, I didn’t expect to pick up Lego up again until I had kids of my own. That is until my beady eyes noticed the Lego Frank Lloyd Wright Collection announced at prairiemod.
The Frank Lloyd Wright Foundation announced today that The LEGO Group is now the exclusive licensed manufacturer of Frank Lloyd Wright Collection® LEGO Architecture sets.
The LEGO Group and Adam Reed Tucker of Brickstructures, Inc. officially introduced the LEGO Architecture line in 2008. The line currently consists of six buildings – now including two of Frank Lloyd Wright’s most famous and recognizable buildings, the Solomon R. Guggenheim Museum and “Fallingwater.”
With models developed in collaboration with architects, LEGO Architecture works to inspire future architects, engineers and designers as well as architecture fans around the world with the LEGO brick as a medium. Builders of all ages can now collect and construct their favorite worldwide architectural sites through these artistic replicas.
Both exclusive Frank Lloyd Wright LEGO Architecture sets contain booklets that feature traditional building instructions along with exclusive archival historical material and photographs of each iconic building.”
“I don’t really look at the last 10 years of music business as a negative,” Weezer bassist Scott Shriner told Wired.com. “A lot of people are sad — nobody buys records anymore and everyone’s downloading and all that. But I think there’s more interest in music than ever, and I just want to use technology to reach people as much as possible.”