The company are attempting to sue twitter user @abonnen (followed by just 20 other users) for £50,000 after she sent the following tweet to a friend:

Now, they could have let it slide quietly away, witnessed by only a small handful of people, that would likely have been the quickest, cheapest and easiest way to deal with the situtaion.  They could have used social media properly and responded to the issue, showing that they cared about their customer , that would have been the most sensible way to deal with it and would likely have improved their reputation as a company. Of course, instead of the first two options, they decided to blow the situation out of all proportions creating a huge amount of bad press and bad will for themselves…

Yesterday most of us probably hadn’t heard of Horizon Realty, with todays news their brand image has been tainted, internationally, by moldy appartments, customer bullying and money grabbing…

It doesnt even matter if any of these things are true or not, attacking a customer for complaining about your service (especially with law suits) is a sure way to:

• Make you look guilty of whatever your customer is complaining about.
  
• Alienate your existing and future customers.
  
• Make the inital molehill in to a huge bad PR mountain.

Spokesman for Horizon, Jeffrey Michael, was quoted to say:

“We’re a sue first, ask questions later kind of an organization”.

Stories which feature customer bullying through, or because of, social media tend to become very visable very quickly these days and I’d suggest that this policy is in need of an urgent review…

Some great tips to help you increase your blog traffic without neglecting the rest of your life and work in the process.  

The rest of Tim Ferriss’ Blog is very much worth checking out at http://www.fourhourworkweek.com/blog/

A tribute to randommel.com and all the guys who have a little too much time on their hands because of this so called recession.  I love unemployment!

source http://blog.wired.com/gadgets/2008/12/gadgets-games-h.html

http://www.27bslash6.com/overdue.html

RAC’s take on Hunting for witches maybe even improves on (in my opinion) one of Bloc Party’s best and along with pretty much every track on this set, Orlando Bloom and Manner To Act especially , are both remixed intelligently and respectfully.

It’s all about that key change!  What a ledgend!

They have been around for a while but God do I want one of these!

Undeniably beautiful simplistic design, hugely cool electronic music all wrapped up in shiny open source goodness…  mmm.

Unfortunately getting your hands on one of these bad boys isn’t going to be so simple.  Just two guys putting these together and the huge demand means there is no pre-order for the foreseebale future and although there are kits and free documentation available to help us build our own, just a look at some of those circuitboard diagrams makes me think it might be best left to the professionals…