Offer what you know
Jun/091
Just read an interesting article on what it takes to set up a successful business online.
http://www.searchenginepeople.com/blog/12-no-brainer-steps-to-internet-success.html
Considering it’s on www.searchenginepeople.com it focuses on offering online marketing services but it’s good advice for any business. This section was especially resonant for me:
2. Don’t Offer What You Don’t Know
Another no-brainer right? You would think so, but so many business owners simply jump on the latest fad service offering without having any knowledge of what they are offering. This is most blatant in social media right now, where we have scores of “Social Media Gurus” offering services they have no business offering.
That’s not to decry anyone working in social media, there are many great consultants and agencies out there including, of course, Qube Media where I was lucky enough to train.Instead I worry about the increasing number of agencies who offer offer social media as a core service without any prior experience, hoping to win their first contract so that they can learn on the job.
As always the lesson is to make sure any agency or individual you decide to work with does indeed have a backlog of quality work in the field they are offering before you pay them an experts fee.
